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Facilitating culture change through communication

The Challenge

Our client had an ambitious change agenda aimed at transforming the culture of one of their key business areas with the view to become more customer-focused. This would require a shift from a transactional, product-led culture to one that focused on building long-term relationships with customers and encouraged collaboration between teams.

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Facilitating technology-enabled transformation

The Challenge

Our client embarked upon an ambitious change programme to transform how they offer products and services to their customers. Their new offering was underpinned by a custom-built online platform as well as new processes and ways of working, all of which constituted significant change for thousands of people across Southern Africa. The Change Lab was engaged to help facilitate greater alignment and integration across the wide range of impacted stakeholder groups.

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The measures to contain COVID-19 have had a huge financial impact, which has left many companies either implementing or considering cost reducing or downsizing strategies. This is not an easy change to manage in the best of times and handling this remotely will bring significant challenges to leadership and management teams.

It’s easier said than done, but following a fair and consultative process, retaining your top talent and quickly working to rebuild morale will set you up for success following implementation.

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Refocus the way in which you do business in order to improve productivity

According to Charles Darwin, it is not the strongest species that survive but the ones that are able to best adapt and adjust to the changing environment in which they find themselves.

Six months ago, if we’d told you that you would be asked to move your entire business to working remotely, you’d have laughed us off and told us it wasn’t possible. But COVID-19 has driven the need to refocus and adapt to a new normal. Right now, businesses around the world find themselves having to reassess their ways of working and transition swiftly to a more flexible, digital existence.

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As creatures of habit, people aren’t generally comfortable with change. Change is traumatic. It can make us feel like the rug has been pulled out from under us, and the stress it causes can create resistance and denial. But as we see the entire world being turned upside down by COVID-19, we can find some comfort knowing that all people, and by extension, all companies, are going through the same thing, and are facing the same challenges.

If you have had to rethink aspects of your business model in response to the new normal, this article is for you.  

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Communication campaign to reinforce strategy

The Challenge

Following an organisational review, our client wanted to reinvigorate their organisational culture and shift it to one that fostered openness, inclusivity and collaboration. Within this shift, the focus was to remain on results, however, emphasis was to be placed on harnessing the potential of people and engaging them on the journey to achieving outcomes.

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Did you know?

This video is the latest in the series of Did You Know videos that highlights the nature and rate of change. Very useful to understand the context in which we operate as leaders of change.