FMCGOperating ModelRestructure
The Challenge
Evolving market trends and fierce competition led the organisation to restructure how it reaches pet owners in South Africa — making products more accessible and getting them to vets and pet owners faster. The changes affected every team across the business, and the timelines were tight. With only one chance to land the message well, leaders needed clear, honest support to explain what was happening without causing confusion or anxiety.
Our Approach
We worked closely with leadership to rapidly understand the landscape and create clear, relatable messaging that reflected the organisation’s values. We delivered leadership briefing packs, a strong change narrative explaining the rationale, and a townhall presentation and toolkit for line managers. The approach prioritised speed and clarity, giving leaders confidence to have difficult conversations with their teams.
Measurable Outcome
Post-change survey results showed that teams understood the reason behind the change and felt positive about the direction the business was taking. Leaders reported that having clear, ready-to-use tools helped them feel more confident guiding their teams through uncertain territory. The change story was delivered within the compressed timeline without requiring rework or follow-up corrections.
Project Details
| Industry | FMCG |
| Year | 2025-2026 |
| Change Type | Operating Model, Restrcuture |
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