Successful culture change requires a clear vision that is supported by leaders. A strategically aligned and engaging creative campaign and communication strategy facilitated the awareness, buy-in, and commitment required to transition the organisation towards a new culture.
The Challenge
Following an organisational review, our client wanted to reinvigorate their organisational culture and shift it to one that fostered openness, inclusivity and collaboration. Within this shift, the focus was to remain on results, however, emphasis was to be placed on harnessing the potential of people and engaging them on the journey to achieving outcomes.
Our Culture Change Solution
We facilitated clarity and understanding of the desired culture shift by successfully developing and implementing a targeted communications strategy and plan. This was underpinned by a fun and engaging communications campaign titled “What’s Cooking With…” aimed at aligning leaders and encouraging engagement.
Developing a variety of appropriate communication channels that engage employees in meaningful dialogue will facilitate a shared understanding of the future, and buy-in to a new culture.
The Outcome
Our strategically aligned and engaging communications strategy and campaign fuelled employee morale and engagement, and created a positive work environment that encouraged and supported collaboration, open communication and innovation.
